Contagious: Why Things Catch On Jonah Berger
Publisher: Simon & Schuster

May 15, 2014 - Jonah Berger's insightful book into the secrets of marketing holds plenty of astute advice for anyone wanting to sell their books, ideas, and products. Is no equivalent for Monday, Tuesday, Wednesday, Thursday… Jonah Berger, who teaches marketing at University of Pennsylvania's Wharton School of Business, has a new book out – Contagious: Why Things Catch On. May 21, 2014 - March 20, 2014 By Neelima Mahajan Leave a Comment. Mar 19, 2013 - So over the weekend I picked up and read Jonah Berger's new book, 'Contagious: Why Things Catch On.' It's about what drives people to actually share products and ideas — both in person and online. Oct 8, 2013 - The central thesis of this book is that effective word of mouth is the basis of some products get propelled and catch on. Mar 27, 2013 - In Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On,he identifies six principles that cause people to talk about and share an idea or product. Jun 1, 2013 - Contagious: Why Things Catch On by Jonah Berger My rating: 3 of 5 stars I'm not sure how useful this book was. Mar 5, 2014 - In Contagious, Jonah provides example after example as to why things catch on, why they go viral, why with little or no advertising, something catches fire. Mar 22, 2013 - What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. Jonah Berger, Wharton professor and author of Contagious: Why Things Catch On.